Barakitso Sports Management (BSM)

Sports talent development and management excellence

Excellence in Sports Management

Our Mission

Barakitso’s mission is to work closely with all strategic partners, stakeholders both local and international to deliver excellence in Sports, Recreation, Arts and Culture (SRAC) ecosystem.

Barakitso provides world-class service offerings, with insights and a creative touch in Africa, Middle-East and Asia (AMEA) countries’ SRAC ecosystem.

Sports Management Services

Talent Identification

Discovering and nurturing promising sports talent across diverse disciplines and regions.

Athlete Development

Comprehensive training programs and development pathways to maximize athletic potential and performance.

Career Management

Strategic career planning, contract negotiations, and professional guidance for athletes at all levels.

Brand Building

Creating and enhancing athlete brands through strategic marketing, media engagement, and endorsement opportunities.

Our AMEA Focus

Africa

Middle East

Asia

Delivering world-class sports management services across the Africa, Middle-East and Asia (AMEA) region with cultural insight and local expertise.

Local and international partnership networks
Cultural understanding and regional expertise
Tailored approaches for diverse sports markets
Connecting regional talent with global opportunities

Excellence in the SRAC Ecosystem

Our comprehensive approach to the Sports, Recreation, Arts and Culture ecosystem:

Sports

Recreation

Arts

Culture

AREAS OF SPECIALIZATION

CONSULTING

Brand Talent Identification; Contract negotiations; ROO / ROI Analysis; leadership development; Professional Training; Capacity building, leadership training; Competency management; Communications management; Building professional networks; Fans engagement strategies and activations; Product development; Organizational development; Psycho–metric Assessment(PMA), and etc.

CONTENT DESIGN AND DEVELOPMENT

Request for Proposal; Expression of Interest Proposal; Mega Sports Events Bidding files; Property Title naming rights and etc.

IDEATION

Content development and design of Sponsorship packages; Media plans; Marketing and communication plans; Sports based projects proposals; Sport development growth strategies, Women and girls in sport leadership programs; Sport for social development programs: a method of bringing about social change through the use of sports and etc.

INNOVATIVE STRATEGIES AND ACTION PLANS

Development of Integrated Physical Education and School Sport Strategic framework; Development of Sport-based projects – Development of National Sports System (DNSS); Sports policy development; Strategic plans; Business Plans; MEL Framework; Policies and Framework; sports research; feasibility study; Marketing survey; Sports Federations Assessments; Sports diplomacy, Sports for development; Sports development and etc.

PROJECT MANAGEMENT

Event Creation; Accreditation; Competition planning; Organising the following: Mega sports events; General Assembly and elections; Board meetings; Sports Festival; Sports Extravaganza; Sports Awards; Exhibitions; Symposiums; Conference; Forums; Workshops and etc.

SPORTS MARKETING AND NEW BUSINESS DEVELOPMENT

Financing: internal – external for Public & Private; Digital Marketing; Sports marketing plan; New Business development: acquisition to find sponsorship and its management; Merchandising; Ticketing; Media rights; Sponsorship Selection, Commercial Strategy, Marketing and Branding Strategy, Brand Proposition, Target Audience Segmentation and Engagement strategies, Commercial Licensing and Protection of Intellectual Property Rights, Broadcasting and media rights management, media monitoring of brand sponsorships, evaluation of sponsorship properties and broadcast rights as well as providing strategic consulting using our research data.

SPORTS FACILITIES AND INFRASTRUCTURE

Stadiums Title naming rights partners strategy development; Financing / sponsorship negotiation and management; new area of research in sports facilities and infrastructures, Stadiums construction and management, Capacity building training programs.